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When one of our favorite Toronto based advertising agencies T1 came to us looking for an innovative drone delivery marketing stunt we got very excited! It was perfect timing as DroneBoy had received our new DJI FlyCart30 delivery drone and we were itching to put it through its paces.
The FlyCart30 is an awesome machine capable of safely flying a 40kg payload and lowering it to the ground precisely with its onboard winch system. This would be a perfect job that showcased both the drone and my Team’s talent and ability.
The idea for the gag was simple. Deliver as much GoGo SqueeZ as possible to an all-girls soccer game. What is GoGo SqueeZ you ask? Well, not having kids I didn’t know the answer either. It turns out that it is a very healthy puréed snack made out of fruits and vegetables that comes in a cute little squirt tube with a propeller-like cap hence the drone tie in. And as a bonus it even tastes great!
Our Team fabricated a custom branded crate that held a few hundred GoGo SqueeZ pouches, we vinyl wrapped our FlyCart30 and tested the delivery system and choreography extensively at our facility. The rest is pretty much history…
On game day we successfully delivered the sweet, healthy payload to the all-girls soccer team and everyone had a blast and was well nourished with fruits and vegetables as well. Of course we had a second Drone Team capturing all the action with one of our camera drones and the T1 Team put together an amazing social media campaign with the assets.
To find out more experiential marketing (XM) drone delivery stunts Contact us today!